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Comparative advertising: an overview

Zokarkar, S.S. and Pathak, Raghuvar D. and Zokarkar, U. (1999) Comparative advertising: an overview. NMIMS Management Review, NA . NA. ISSN 0971-1023

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Item Type: Journal Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics (FBE) > Graduate School of Business
Depositing User: USP RSC Assistant
Date Deposited: 19 Jan 2018 15:38
Last Modified: 19 Jan 2018 15:38
URI: http://repository.usp.ac.fj/id/eprint/10501
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