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Case study: Pacific Green Industries (Fiji) Limited: Pacific palmwood furniture's “green” approach

Frodey, Carol A. and Singh, Amar and Fiu, Seini and Singh, Sonal (2008) Case study: Pacific Green Industries (Fiji) Limited: Pacific palmwood furniture's “green” approach. Journal of Business Case Studies, 4 (5). pp. 45-56. ISSN 1555-3353

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Pacific Green is a "green" furniture company producing up-market furniture made from "senile" coconut trees. This paper explores the unique characteristics of this company and its success in world markets. Originally operating only in Fiji, the company now sources finished wood from Fiji and carries out its manufacturing assembly operations in China. It has showrooms across the world. The paper also highlights issues which need to be further explored, including concerns from the fast growing coconut oil skin care industry in Fiji about continued availability of high quality coconut oil, since "senile" trees still produce at a reduced but reasonable rate and no formal replanting program is in place. Coconut oil is also being considered as a viable source of biofuel, placing further pressure on future coconut availability.

Item Type: Journal Article
Additional Information: A paper on the above was also presented at the Clute Institute’s Conference on Applied Business Research, Orlando, Florida, January 2008.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Business and Economics (FBE) > Graduate School of Business
Depositing User: Ms Neha Harakh
Date Deposited: 10 Jan 2008 22:57
Last Modified: 10 Jul 2012 05:11

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