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Enhancing market - oriented agricultural production in the Pacific Island Countries: implications for extension systems

Bhati, Jagdish P. and Umar, Mohammed and Desai, Nandakumar (2017) Enhancing market - oriented agricultural production in the Pacific Island Countries: implications for extension systems. Journal of South Pacific Agriculture, 20 . pp. 34-43. ISSN 1018-7774

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    Abstract

    Import bills of food items in Pacific Island Countries (PICs) is much more than their food export earnings and thus they are suffering from chronic food trade deficit. To ameliorate this situation there is a need to enhance agricultural production and to make it market-oriented. Trading in foreign markets faces competitive environment and supply of high quality food products with health safety assurance. To improve farmers’ access to global markets and export diversification, enhancing farmers’ knowledge about the modern methods of production and marketing of healthy foods is essential. This paper outlines a marketing training module and the matrix of market information required for rational decision-making by the farmers and other marketers operating at different levels in the agri-food supply chain. A strategy for transforming the exiting production-focused agricultural extension services into the integrated production-cum-market-oriented extension services is also presented. The premise of the paper is that integration of the agricultural production with marketing systems will improve the economic conditions of the small island nations of the South Pacific, and the vibrant extension services would play an important role in the growth and sustainability of this system.

    Item Type: Journal Article
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Faculty of Business and Economics (FBE) > School of Agriculture and Food Technology
    Depositing User: Ms Shalni Sanjana
    Date Deposited: 19 Oct 2018 12:53
    Last Modified: 19 Oct 2018 12:53
    URI: http://repository.usp.ac.fj/id/eprint/11146
    UNSPECIFIED

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