Same, Same but Different: Perceptions of South Pacific Destinations Among Australian Travelers

Pratt, Stephen (2013) Same, Same but Different: Perceptions of South Pacific Destinations Among Australian Travelers. Journal of Travel & Tourism Marketing, 30 (6). pp. 595-609. ISSN 1054-8408

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Abstract

The South Pacific has a long history of being portrayed as a tropical paradise. Similar imagery is depicted for different destinations in the region, creating one homogeneous place. The issue for destination marketing organizations is how to attract tourists to their particular destination. This study surveys Australian travelers’ awareness, visitation history, and perceptions of destination image for a range of South Pacific destinations. The study examines the extent to which Australians perceive these South Pacific destinations as similar or different to each other on a range of attributes. The findings reveal there are many common features of the destinations; hence, there is a large degree of substitutability between destinations.

Item Type:	Journal Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User:	Stephen Pratt
Date Deposited:	14 Feb 2019 22:20
Last Modified:	14 Feb 2019 22:20
URI:	http://repository.usp.ac.fj/id/eprint/11192

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