A derived transformation of evaluative preferences using Implicit Association Tests

Amd, Micah and Barnes-Holmes, Dermot (2014) A derived transformation of evaluative preferences using Implicit Association Tests. The Psychological Record, 64 (3). pp. 475-485. ISSN 0033-2933

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Abstract

In the current experiment, multiple implicit association tests (IATs) were employed to examine the transformation of emotional functions across stimuli that have been related along a comparatively valenced (“happier” to “unhappier”) dimension. Ten human participants were exposed to a matching-to-sample (MTS) procedure where they were trained to select the more positively valenced (“happier”) stimulus in the presence of a yellow contextual cue or otherwise to select the more negatively valenced (“unhappier”) stimulus in the presence of a red cue. Next, the cues were employed to establish the relations A > B, B > C and C > D where “>” indicates “happier than.” Following tests for mutual and combinatorial entailment, participants underwent two single-category IATs, where the A-D and B-C stimulus pairs were alternatively paired with happy and unhappy words. Our results indicate that individuals who demonstrated evidence of mutual and combinatorial entailed relations paired Stimulus A (more so than Stimulus D) and Stimulus B (more so than Stimulus C), with happy words more fluently then with unhappy words.

Item Type:	Journal Article
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Faculty of Arts, Law and Education (FALE) > School of Social Sciences
Depositing User:	Micah Ahmad
Date Deposited:	12 Jul 2019 02:53
Last Modified:	12 Jul 2019 02:53
URI:	http://repository.usp.ac.fj/id/eprint/11652

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