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The Downton Abbey effect in film - induced tourism: an empirical examination of TV drama - induced tourism motivation at heritage attractions

Liu, Xuerui and Pratt, Stephen (2019) The Downton Abbey effect in film - induced tourism: an empirical examination of TV drama - induced tourism motivation at heritage attractions. Tourism Analysis, 24 (4). pp. 497-515. ISSN 1083-5423

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    Abstract

    This article explores the influence of a television drama on tourist motivation and behavior at a heritage attraction, Highclere Castle in the UK, the setting of the television series, Downton Abbey. The series raises awareness of the attraction and stimulates motivation for traveling. The article identifies specific motivational factors: Prestige, Personalization, Fantasy, and Novelty. Using PLS-SEM, it shows that audience involvement significantly impacts Prestige, Personalization, and Fantasy but impacts Novelty motivation to a lesser extent. The Personalization travel motivation impacts experience outcomes, such as perception of value and satisfaction. Implications for marketing and management practices of heritage attractions are outlined.

    Item Type: Journal Article
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
    Depositing User: Stephen Pratt
    Date Deposited: 01 Apr 2020 16:09
    Last Modified: 01 Apr 2020 16:09
    URI: http://repository.usp.ac.fj/id/eprint/12052
    UNSPECIFIED

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