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The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong

Pratt, Stephen and Zeng, Christine YH (2020) The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong. Tourism Economics, 26 (1). pp. 155-178. ISSN 1354-8166

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    Abstract

    Counterfeiting of fashion brands is a multi-billion dollar industry with an increasing number of goods being counterfeited. This research takes a demand-side approach to measuring counterfeiting activity among tourists in Hong Kong. Non-deceptive counterfeit purchases by tourists in Hong Kong amount to US$761.32 million per year. Tourists’ decision of whether to purchase counterfeit goods depended on a mix of extrinsic and intrinsic factors including psychometric variables, trip-related characteristics, and sociodemographics. Lowering the prices of genuine goods and explaining the risks of purchasing counterfeit goods would be the most effective anti-counterfeit measures. However, lowering the price of genuine goods can diminish the brand image of these luxury items.

    Item Type: Journal Article
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
    Depositing User: Stephen Pratt
    Date Deposited: 22 Apr 2020 16:17
    Last Modified: 10 Jun 2020 16:59
    URI: http://repository.usp.ac.fj/id/eprint/12092
    UNSPECIFIED

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