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Global branding prospects and problems - a case of bottled water industry in India

Singh, Gurmeet and Gautam, H. and Rustagi, N. (2009) Global branding prospects and problems - a case of bottled water industry in India. International Journal of Effective Management (IJEM), 6 (1). pp. 29-39. ISSN Print 1547-3686 Online 1547-3708

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The study is basically aimed at examining the state of branding in Indian bottled water, focusing on the performance of major Indian enterprises in creating brands in this segment; sustaining them in the huge domestic market and expansion measure for taking them into global markets. The Indian Bottled brands do not compete globally; the present study is aimed at finding reasons for Indian Bottled Industry’s failure to stand by Global players and suggesting remedial measures to make effective strategy. Various facts revealed the lack of quality in the companies that are heading the industry in the danger control mode. Various suggestions are discussed to plug the loop holes to survive; the industry and in the industry.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User: Ms Neha Harakh
Date Deposited: 26 May 2009 00:32
Last Modified: 07 Oct 2013 22:43

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