USP Electronic Research Repository

The newspaper as a vehicle for fan participation in Fiji Rugby Union

Dorovolomo, Jeremy and Te Ava, Aue (2020) The newspaper as a vehicle for fan participation in Fiji Rugby Union. The Journal of Pacific Studies, 40 (1). pp. 34-58. ISSN 1011-3029

[img] PDF - Published Version
Restricted to Repository staff only

Download (462Kb)

    Abstract

    Through the analysis of “Letters to the Editor” in The Fiji Times, this study aimed to uncover the opinions of fans on the management of Fiji Rugby Union (FRU). The study found the importance of letter writers’ opinions in advocating visionary-driven strategic and policy postures that are continually being assessed and benchmarked with other unions. Findings also encapsulated matters related to coach and team selection, reward systems, purposeful marketing – particularly of women’s rugby – and a proactive financial environment that are focused towards improved FRU team performances. Rugby Union being the national sport of Fiji, fans consistently demand improved and winning performances from its team. A gold medal at the Rio Olympics was the pinnacle of fans’ aspirations in Rugby sevens. In the fifteens code, with increasing numbers of Fijian professional rugby players, fans also expect higher performances than they do now. The study also found the debate and argument about keeping the Fjian flair of rugby and its cibi, the pre-game war dance, both crucial to giving the team its trademark.

    Item Type: Journal Article
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    Divisions: Faculty of Arts, Law and Education (FALE) > School of Education
    Depositing User: Ms Shalni Sanjana
    Date Deposited: 09 Nov 2020 15:46
    Last Modified: 09 Nov 2020 15:46
    URI: http://repository.usp.ac.fj/id/eprint/12450
    UNSPECIFIED

    Actions (login required)

    View Item

    Document Downloads

    More statistics for this item...