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Stockpiling intentions and customer well - being during the COVID-19 pandemic

Singh, Gurmeet and Slack, Neale J. and Sharma, Shavneet and Dhir, Amandeep (2023) Stockpiling intentions and customer well - being during the COVID-19 pandemic. Journal of Consumer Affairs, NA . pp. 1-27. ISSN 1745-6606

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The COVID-19 pandemic and associated factors influence customers' stockpiling intentions. This study examines the impact of various factors on stockpiling intentions. It develops a model combining threat severity and fear of COVID-19,customer well-being dimensions, and constructs relating to theories of planned behavior and competitive arousal to explain the effect of these on stockpiling intentions. Adopting a quantitative design,we analyzed data from 476 respondents using covariance-based structural equation modeling.The empirical results confirm that threat severity (with the fear of COVID-19 as a mediator) and fear of COVID-19 positively influenced individuals' attitudes toward stckpiling. Additionally, a positive attitude toward stockpiling, subjective norms that support stockpiling,the degree of perceived behavioral control, perceived scarcity, and time pressure positively influence stockpiling intentions. This study's findings thus contribute to a better understanding of customers' stockpiling intentions during a crisis and assist policymakers in developing effective COVID-19 response and recovery strategies.

Item Type: Journal Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Divisions: School of Business and Management (SBM)
Depositing User: Gurmeet Singh
Date Deposited: 21 Apr 2023 03:44
Last Modified: 21 Apr 2023 03:44

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