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Consumer attitude towards TV and web advertising - suggestions for advertisers

Gautam, H. and Singh, Gurmeet (2010) Consumer attitude towards TV and web advertising - suggestions for advertisers. LAMBERT Academic Publishing, Germany. ISBN 3838371518, 978-3838371511

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Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.

Item Type: Book
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User: Ms Mereoni Camailakeba
Date Deposited: 13 May 2010 01:11
Last Modified: 30 Jan 2013 04:04

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