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Global branding prospects and problems - a case of bottled water industry in India

Singh, Gurmeet and Gautam, H. and Rustagi, N. (2008) Global branding prospects and problems - a case of bottled water industry in India. Global Digital Business Review, 3 (1). pp. 89-99. ISSN 1931-8146

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Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User: Ms Neha Harakh
Date Deposited: 26 May 2008 12:27
Last Modified: 08 Oct 2013 10:44
URI: http://repository.usp.ac.fj/id/eprint/267
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