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Online tourism and travel (analyzing trends from marketing perspective)

Dixit, M. and Belwal, R. and Singh, Gurmeet (2006) Online tourism and travel (analyzing trends from marketing perspective). Skyline Business School Journal, 3 (1). pp. 89-99. ISSN 1998-3425

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Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tourism products and services is growing day by day. The present paper has been written with the extensive research on contemporaneous data, websites and conference proceedings on tourism related aspects. Web survey, focused interviews have been used to elicit specific information for such qualitative analysis. The domain of Internet is increasing day by day. Tourism products, in particular, have yet to realize its complete advantage. Still, Internet has significantly benefited the bottom line of tourism organizations in terms of cost of converting as well as losing customers with pluses and minuses respectively. Keeping this in view, online tourism is all set to reengineer most of the processes supporting travel and tours as a whole. Organizational information systems and the Internet have resulted in new ways and methods of conducting business. Airlines, Travel Intermediaries and Hotel Industry as functional stakeholders in the tourism process are expected to gain in the process. There are certain challenges, reservations and hiccups concerning the access, adoption, growth, and implementation of the online technology in tourism. However, it’s very much in our hands to overcome the weaknesses by making optimum use of the technology.

Item Type: Journal Article
Subjects: H Social Sciences > HF Commerce
T Technology > TX Home economics
Divisions: Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User: Ms Neha Harakh
Date Deposited: 16 Mar 2006 23:48
Last Modified: 09 Jul 2012 08:47

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