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Problems and development issues of SMEs in Fiji

Prasad, Ashna A. and Singh, Gurmeet (2013) Problems and development issues of SMEs in Fiji. International Journal of Entrepreneurship and Small Business, 19 (1). pp. 21-34. ISSN 1476-1297

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    Abstract

    The small and medium enterprise (SME) sector in Fiji is still at a developing stage. This sector has the potential for growth through use of extensive marketing strategies. There are some success stories but in general this sector still faces some problems and challenges. SMEs in Fiji have been recognised as an essential tool in the development of a sustainable economy. Therefore, this research studies the factors affecting their development in Fiji. Performance of a small firm is influenced by many factors and one of them is its ability to respond to competition by way of adopting appropriate strategies to combat the threats. This research has found that pricing of goods, fixed cost related to businesses and competition from bigger businesses are three major challenges for SMEs in Fiji.

    Item Type: Journal Article
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Faculty of Business and Economics (FBE) > School of Management and Public Administration
    Depositing User: Gurmeet Singh
    Date Deposited: 08 Jun 2013 15:32
    Last Modified: 06 Jul 2016 11:35
    URI: http://repository.usp.ac.fj/id/eprint/5904
    UNSPECIFIED

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