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Innovation and entrepreneurial activities of SMEs in Fiji

Singh, Gurmeet and Prasad, Ashna A. (2014) Innovation and entrepreneurial activities of SMEs in Fiji. International Journal of Entrepreneurship and Small Business, 22 (2). pp. 251-265. ISSN 1476-1297

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Small businesses may benefit from innovations in terms of structure, supply or markets, as producers of complementary products or in serving specialist niches. In addition, small firms may enjoy comparative advantage in industries that serve smaller, fragmented markets, where consumers value variety and where manufacturing flexibility carries a premium. This research highlights the present status of small and medium enterprises (SMEs) in Fiji and attempts to identify the strategies that help enhancing their competitiveness through innovation. Results of this study reveal that there is positive relationship between customer orientation and entrepreneurial activity and the correlation results are significant in explaining the linear association. The interesting result of this research shows that entrepreneurial growth in Fiji is not dependent on technological innovation.

Item Type: Journal Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User: Gurmeet Singh
Date Deposited: 05 Jun 2014 04:06
Last Modified: 26 May 2016 03:28

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