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Thai outbound tourism to Austria: trends and issues

Trupp, Alexander and Bui, H.T. (2015) Thai outbound tourism to Austria: trends and issues. SDU Research Journal Humanities and Social Sciences, 12 (1). pp. 1-14. ISSN 1905 2847

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Compared to forms of international inbound tourism or the development and marketing of various forms of travel inside the country, Thai outbound tourism constitutes a rather neglected phenomenon. Though a promising start was King Chulalongkorn’s iconic trip to Europe in the late 19th century, Thai outbound travel remained restricted to a small elite of royal and other wealthy travelers until the 1980s when economic prosperity and rising household incomes fueled increasing demand for leisure and business travel. Based on a literature review and data from a survey with Thai tourists in Austria, this research outlines dimensions of contemporary Thai tourists in Europe in relation to their travel trends, profiles and destination image perception.

Item Type: Journal Article
Uncontrolled Keywords: Asian outbound tourism, Thai tourism, Destination image, Austria, Thailand
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User: Repo Editor
Date Deposited: 28 Nov 2016 03:32
Last Modified: 28 Nov 2016 03:32

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