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The rise of East and Southeast Asians tourists in Europe: the case of Vienna

Bui, Thanh Huong and Trupp, Alexander (2013) The rise of East and Southeast Asians tourists in Europe: the case of Vienna. [Conference Proceedings]

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Travelers from Asia have become a potential alternative for some of the traditional European tourist markets that have stagnated due to the economic crisis. The remarkable recovery of the Japanese market, the exponential growth of Chinese and Korean markets in addition to the high spending power of Thai and Chinese tourists have painted a highly positive scenario for the tourism industry in Vienna. This paper utilizes Vienna as a case study to explore the rise of Asian tourists in Europe. Tourism statistics, media reports and materials of destination marketing organization were analyzed for evaluation of the trends and growth of Asian outbound market to Vienna. The current study contributes to the tourism industry of Austria by highlighting the fragmentations in tourist consumption patterns of tourists from East and Southeast Asia.

Item Type: Conference Proceedings
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User: Repo Editor
Date Deposited: 10 Jan 2017 01:48
Last Modified: 10 Jan 2017 01:48

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