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Gross happiness of a 'tourism' village in Fiji

Pratt, Stephen and Mc Cabe, S. and Movono, Apisalome (2016) Gross happiness of a 'tourism' village in Fiji. Journal of Destination Marketing & Management, 5 (1). pp. 26-35. ISSN 2212-571X

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For small island developing states, tourism is often seen as a passport to development and modernisation, resulting in economic and social growth. In Fiji, this was recognized in the 1960s, which resulted in large-scale tourism development. Yet the links between tourism development and higher quality of life and wellbeing for residents of tourist destinations are at best ambiguous. Tourism can bring both positive and negative social impacts, yet few studies have attempted to assess whether tourism contributes to holistic quality of life: in short, does tourism make residents happy? Validated measures exist to measure broader wellbeing. This study measures the Gross Happiness Index of two Fijian villages, one of which has a high dependency on tourism income and the other has very little contact with the tourism industry or tourists, to compare the levels of wellbeing. The findings indicate that, despite the ‘tourism’ village being materially wealthier, the non-tourism villagers are happier across a significant number of life domains. The implications for tourism research and destination management are discussed.

Item Type: Journal Article
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User: Apisalome Movono
Date Deposited: 07 Feb 2017 22:33
Last Modified: 30 Oct 2018 02:36

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