Does consumers' intention to purchase travel online differ across generations? Empirical evidence from Australia

Sharma, Shavneet and Singh, Gurmeet and Pratt, Stephen (2020) Does consumers' intention to purchase travel online differ across generations? Empirical evidence from Australia. Australasian Journal of Information Systems, 24 . TBC-TBC. ISSN 1449-8618

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Abstract

This paper examines the differences in consumers' intention to purchase travel online across Millennials and Baby Boomers. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is extended by including attitude, compatibility, innovativeness, perceived trust, and perceived risk variables. Data is collected using online questionnaires from Millennials (N=322) and Baby Boomers (N=318) in Australia. Overall, the empirical results revealed that factors affecting Australian consumers' intention to purchase travel online differ across generations. This study contributes to the literature by extending and testing the comprehensive research model to understand consumers' online travel purchase behaviour better.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management Faculty of Business and Economics (FBE) > Graduate School of Business Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User:	Shavneet Sharma
Date Deposited:	14 Oct 2020 01:46
Last Modified:	14 Oct 2020 01:46
URI:	http://repository.usp.ac.fj/id/eprint/12386

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