COVID-19-induced discrimination toward tourists, emotional responses, and identity management strategies

Sharma, Shavneet and Woosnam, Kyle M. and Singh, Gurmeet (2023) COVID-19-induced discrimination toward tourists, emotional responses, and identity management strategies. Asia Pacific Journal of Tourism Research, 27 (12). pp. 1304-1317. ISSN 1094-1665

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Abstract

This study examines the impact of tourists’ perceived COVID-19-induced discrimination on negative emotional responses and identity management strategies. Data were collected from 431 Fijians who had recently travelled internationally. Covariance-based structural equation modelling analysis revealed that perceived COVID-19-induced discrimination significantly explained two negative emotional responses—anger and disappointment. Anger positively affected identity management strategies, revealing and avoidance, while disappointment positively affected passing and avoidance. The model explained the following variances: revealing (51%); passing (48%); and avoidance (42%). This study contributes to understanding post-pandemic travel behaviour related to COVID-19-induced discrimination against tourists and better management in response to the pandemic.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business and Management (SBM)
Depositing User:	Gurmeet Singh
Date Deposited:	10 Mar 2023 01:12
Last Modified:	30 Mar 2023 22:14
URI:	http://repository.usp.ac.fj/id/eprint/13919

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