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Determining ecotourism satisfaction attributes – a case study of an ecolodge in Fiji

Mafi, Marica and Pratt, Stephen and Trupp, Alexander (2020) Determining ecotourism satisfaction attributes – a case study of an ecolodge in Fiji. Journal of Ecotourism, 19 (4). pp. 304-326. ISSN 1472-4049

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    Abstract

    Increasing competition and demanding ecotourists mean customer satisfaction is critical for any ecolodge business. Ecolodges are a unique accommodation type in the tourism market that attempt to represent ecotourism principles. This study uses Llosa’s tetraclasse model to explore underlying satisfaction attributes within an ecolodge located on the island Kadavu, Fiji. Using semi-structured interviews and focus groups, supplemented by online reviews, this study identifies key moments of positive and negative experience during guests’ stay in the ecolodge. The results of this study provide ecolodges and other small-scale accommodation businesses with specific attributes that heighten satisfaction and identify those attributes that lead to dissatisfaction.

    Item Type: Journal Article
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
    Depositing User: Alexander Trupp
    Date Deposited: 23 Dec 2019 12:42
    Last Modified: 15 Dec 2020 11:59
    URI: http://repository.usp.ac.fj/id/eprint/11889
    UNSPECIFIED

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