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Does consumers' intention to purchase travel online differ across generations? Empirical evidence from Australia

Sharma, Shavneet and Singh, Gurmeet and Pratt, Stephen (2020) Does consumers' intention to purchase travel online differ across generations? Empirical evidence from Australia. Australasian Journal of Information Systems, 24 . TBC-TBC. ISSN 1449-8618

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    Abstract

    This paper examines the differences in consumers' intention to purchase travel online across Millennials and Baby Boomers. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is extended by including attitude, compatibility, innovativeness, perceived trust, and perceived risk variables. Data is collected using online questionnaires from Millennials (N=322) and Baby Boomers (N=318) in Australia. Overall, the empirical results revealed that factors affecting Australian consumers' intention to purchase travel online differ across generations. This study contributes to the literature by extending and testing the comprehensive research model to understand consumers' online travel purchase behaviour better.

    Item Type: Journal Article
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
    Faculty of Business and Economics (FBE) > Graduate School of Business
    Faculty of Business and Economics (FBE) > School of Management and Public Administration
    Depositing User: Shavneet Sharma
    Date Deposited: 14 Oct 2020 13:46
    Last Modified: 14 Oct 2020 13:46
    URI: http://repository.usp.ac.fj/id/eprint/12386
    UNSPECIFIED

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