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Augmenting salivation, but not evaluations, through subliminal conditioning of eating - related words

Passarelli, Denise A. and Amd, Micah and de Oliveira, Marlon A. and de Rose, Julio C. (2021) Augmenting salivation, but not evaluations, through subliminal conditioning of eating - related words. Behavioural Processes, 194 . NA. ISSN 0376-6357

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    Abstract

    Correlating eating-related words (CS) with positively valenced words (US+) may augment eating-associated motivational responses (e.g., preingestive salivation) with minimal CS knowledge. We tested this claim using a subliminal conditioning procedure, where CS and US were presented under subliminal and supraliminal visual conditions. Three groups of Brazilian undergraduates (N = 69) viewed eating-related words (CS) or their scrambled counterparts (non-CS) followed by positive (US+) or neutral (US-) words. A free-selection visibility check confirmed that subliminally presented CS and non-CS had not been detected by any group. Participants exposed to CS/US+ pairings produced significantly more saliva relative to participants exposed to CS/US- and non-CS/US+ pairings. Reliable induction of salivation, coupled with null outcomes across evaluation measures, suggests that affective information related to eating can subliminally augment preingestive salivation with minimal deliberation.

    Item Type: Journal Article
    Subjects: B Philosophy. Psychology. Religion > BF Psychology
    Divisions: School of Law and Social Sciences (SoLaSS)
    Depositing User: Micah Ahmad
    Date Deposited: 30 Nov 2021 15:59
    Last Modified: 30 Nov 2021 15:59
    URI: http://repository.usp.ac.fj/id/eprint/13133
    UNSPECIFIED

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