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Glenn Beck and affective media production

Jutel, Olivier (2016) Glenn Beck and affective media production. UNSPECIFIED.

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This article looks at the Glenn Beck Program as an example of affective media production. In a media environment where cats, self-expressive modes of discourse and “inspirational response to bully” videos drive media consumption and internet traffic, affect functions as a central political and economic logic. The principle economic logic is the audience commodity performing affective labour. Beck’s viewers produce the spectacle of Tea Party protest for Fox and consume Beck’s program, reading list and end-times commodities as part of revolutionary preparedness (Author 2013). This is simultaneously a question of political ontology as affective media draws us into social and libidinal circuits of desire. Accounts of affective labour and media produsage bear the traces of Hardt and Negri’s teleology of the multitude: the social nature of affective media production eludes capitalist control and opens new spaces for radical democracy. Beck and the Tea Party problematize humanist assumptions of such affective labour theory. Instead of the emancipatory multitude, populism is insular and fetishistic.

Item Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JC Political theory
Divisions: Faculty of Arts, Law and Education (FALE) > School of Language, Arts and Media
Depositing User: Olivier Jutel
Date Deposited: 04 Mar 2019 00:19
Last Modified: 04 Mar 2019 00:19

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