Sewak, Aarti and Singh, Gurmeet (2016) Integrating Social Marketing Into Fijian HIV/AIDS Prevention Programs: Lessons From Systematic Review. Health Communication, NA . pp. 1-9. ISSN 1041-0236
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Abstract
Social marketing techniques have been tested and proven useful within the health sector worldwide.
In Fiji, social marketing was introduced in the early 1990s, and more rapidly during the last
decade to improve national response to an increasing incidence of sexually transmitted infections
(STIs) such as human immunodeficiency virus (HIV) and acquired immune deficiency syndrome
(AIDS). Given the limited amount of research in the area of program evaluation in Pacific Island
Countries and Territories (PICTs), this study systematically analyzes five Fijian HIV/AIDS prevention
programs through Andreasen’s benchmark criteria, in order to identify gaps in program design that
ultimately impact program effectiveness. Assessment results unveil some interesting trends regarding
the focus and applications of past Fijian HIV/AIDS prevention programs in the past decade. This
article discusses these findings and other valuable lessons for future HIV/AIDS prevention strategies
in Fiji and elsewhere.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economics (FBE) > School of Management and Public Administration |
| Depositing User: | Gurmeet Singh |
| Date Deposited: | 18 May 2016 03:10 |
| Last Modified: | 22 Oct 2024 10:32 |
| URI: | http://repository.usp.ac.fj/id/eprint/8890 |
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