Items where Author is "Amendah, Eklou R."

Journal Article

Amendah, Eklou R. and Kohli, Amarpreet and Kumthekar, Nihar and Singh, Gurmeet (2023) Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective. Journal of Relationship Marketing, NA . NA. ISSN 1533-2667