USP Electronic Research Repository

Items where Author is "Amendah, Eklou R."

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Journal Article

Amendah, Eklou R. and Kohli, Amarpreet and Kumthekar, Nihar and Singh, Gurmeet (2023) Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective. Journal of Relationship Marketing, NA . NA. ISSN 1533-2667

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