Items where Author is "Gautam, H."

Journal Article

Singh, Gurmeet and Gautam, H. (2012) Medical tourism - unwrapping the gift of globalisation. International Journal of Education Economics and Development, 3 (1). pp. 19-32. ISSN 1759-5673

Singh, Gurmeet and Gautam, H. (2012) Television advertising and viewers’ attitude: A comparative study of Fiji and India. Journal of Pacific Studies, 32 . pp. 72-89. ISSN 1011-3029

Singh, Gurmeet and Gautam, H. and Rustagi, N. (2009) Global branding prospects and problems - a case of bottled water industry in India. International Journal of Effective Management (IJEM), 6 (1). pp. 29-39. ISSN Print 1547-3686 Online 1547-3708

Singh, Gurmeet and Gautam, H. (2009) TV or web: consumer attitude and dilemma of advertisers in India. Advances in Management, 2 (7). pp. 13-22. ISSN 0974-2611

Singh, Gurmeet and Gautam, H. and Rustagi, N. (2008) Global branding prospects and problems - a case of bottled water industry in India. Global Digital Business Review, 3 (1). pp. 89-99. ISSN 1931-8146

Singh, Gurmeet and Gautam, H. (2007) Consumer attitude towards web advertising. Gurukul Business Review, 3 . pp. 1-10. ISSN 0973-1466

Singh, Gurmeet and Gautam, H. (2007) TV advertising and viewers’ attitude: an Indian perspective. The Asia Pacific Economic Journal, 5 (1). pp. 35-48. ISSN 1881-6398

Singh, Gurmeet and Gautam, H. and Rustagi, N. (2007) Web advertising: analysis and understanding of Indian consumers’ attitude. Journal of Global Information Technology, 2 (1 & 2). pp. 24-38. ISSN 1931-8162