USP Electronic Research Repository

Items where Author is "McCabe, S."

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Number of items: 1.

Journal Article

Pratt, Stephen and McCabe, S. and Cortes, J. and Blake, A. (2010) Measuring the effectiveness of destination marketing campaigns: comparative analysis of conversion studies. Journal of Travel Research, 49 (2). pp. 179-190. ISSN 0047-2875

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