Items where Author is "Sahu, Garima"

Sahu, Garima and Singh, Gurinder and Singh, Gurmeet and Gaur, Loveleen (2024) Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal - directed behaviour. Asia Pacific Journal of Marketing and Logistics, NA . NA. ISSN 1355-5855

Sahu, Garima and Gaur, Loveleen and Singh, Gurmeet (2023) Investigating the impact of personality tendencies and gratification aspects on OTT short video consumption: a case of YouTube shorts. [Conference Proceedings]

Sahu, Garima and Gaur, Loveleen and Singh, Gurmeet (2021) Applying niche and gratification theory approach to examine the users’ indulgence towards over-the-top platforms and conventional TV. Telematics and Informatics, 65 . pp. 1-13. ISSN 0736-5853