USP Electronic Research Repository

Items where Author is "Singh, Gurinder"

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Journal Article

Sahu, Garima and Singh, Gurinder and Singh, Gurmeet and Gaur, Loveleen (2024) Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal - directed behaviour. Asia Pacific Journal of Marketing and Logistics, NA . NA. ISSN 1355-5855

This list was generated on Fri Dec 27 12:45:41 2024 +12.