USP Electronic Research Repository

Items where Author is "Xu, Xu (Rinka)"

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Journal Article

Xu, Xu (Rinka) and Pratt, Stephen (2018) Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing, 35 (7). pp. 958-972. ISSN 1054-8408

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