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Demystifying agritourism development in Fiji: inclusive growth for smallholders

Shah, Chetan and Shah, Shipra and Gibson, Dawn (2021) Demystifying agritourism development in Fiji: inclusive growth for smallholders. Tourism and Hospitality Research, NA . pp. 1-18. ISSN 1467-3584

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    Agritourism has gained traction with a variety of stakeholders within the Pacific to supplement farm revenue, create linkages to tourism and ultimately contribute to sustainable economic development. This paper, with a focus on smallholders, examines the key constraints of agriculture, current agritourism products, policy development initiatives, and proposes an open framework for agritourism in Fiji. Among the key considerations are a careful examination of tourist preferences, the promotion of agritourism on working farms without displacing the key activity of food production, and redefining agritourism as a value for money experience rather than a niche market in the Pacific region.

    Item Type: Journal Article
    Uncontrolled Keywords: Agritourism, policy framework, agriculture, smallholders, value-chain, tourism, Pacific Islands, Fiji
    Subjects: H Social Sciences > H Social Sciences (General)
    S Agriculture > S Agriculture (General)
    Divisions: Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
    Depositing User: Dawn Gibson
    Date Deposited: 03 May 2021 16:10
    Last Modified: 03 May 2021 16:10

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