USP Electronic Research Repository

Linking tourists’ and micro - entrepreneurs’ perceptions of souvenirs: the case of Fiji

Kumar, Navneet and Trupp, Alexander and Pratt, Stephen (2022) Linking tourists’ and micro - entrepreneurs’ perceptions of souvenirs: the case of Fiji. Asia Pacific Journal of Tourism Research, 27 (1). pp. 1-14. ISSN 1094-1665

[img]
Preview
PDF - Published Version
Download (1931Kb) | Preview

    Abstract

    Most tourists return home with a souvenir purchased after a holiday. Studies on souvenirs have mainly focussed on either the demand or supply perspective. This research integrates both perspectives to achieve a more holistic understanding of souvenirs in the Pacific context. This paper compares souvenir purchase behaviour of cruise ship visitors and overnight tourists. The research also examines the main reasons micro-entrepreneurs sell souvenirs and the meanings they attach to souvenirs. Overnight tourists have a deeper understanding and appreciation for souvenirs compared to cruise ship visitors. Suppliers provide souvenirs to sustain their culture, as well as for economic reasons.

    Item Type: Journal Article
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: School of Business and Management (SBM)
    Depositing User: Stephen Pratt
    Date Deposited: 18 Jan 2022 12:51
    Last Modified: 18 Jan 2022 12:54
    URI: http://repository.usp.ac.fj/id/eprint/13185
    UNSPECIFIED

    Actions (login required)

    View Item

    Document Downloads

    More statistics for this item...