Kumar, Navneet and Trupp, Alexander and Pratt, Stephen (2022) Linking tourists’ and micro - entrepreneurs’ perceptions of souvenirs: the case of Fiji. Asia Pacific Journal of Tourism Research, 27 (1). pp. 1-14. ISSN 1094-1665
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Abstract
Most tourists return home with a souvenir purchased after a holiday. Studies on souvenirs have mainly focussed on either the demand or supply perspective. This research integrates both perspectives to achieve a more holistic understanding of souvenirs in the Pacific context. This paper compares souvenir purchase behaviour of cruise ship visitors and overnight tourists. The research also examines the main
reasons micro-entrepreneurs sell souvenirs and the meanings they attach to souvenirs. Overnight tourists have a deeper understanding and appreciation for souvenirs compared to cruise ship visitors. Suppliers provide souvenirs to sustain
their culture, as well as for economic reasons.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | School of Business and Management (SBM) |
| Depositing User: | Stephen Pratt |
| Date Deposited: | 18 Jan 2022 00:51 |
| Last Modified: | 18 Jan 2022 00:54 |
| URI: | https://repository.usp.ac.fj/id/eprint/13185 |
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