The Borat Effect: Film-Induced Tourism Gone Wrong

Pratt, Stephen (2015) The Borat Effect: Film-Induced Tourism Gone Wrong. Tourism Economics, 21 (5). pp. 977-993. ISSN 1354-8166

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Abstract

This research estimates the economic impact of an increase in tourism to Kazakhstan as a result of the film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, released in 2006. The film, controversial for its shock value, portrayed Kazakhstan in a negative light, yet raised awareness of the country as a tourist destination. Despite the negative depiction of Kazakhstan, international tourist expenditure increased by 6.4%. However, the increase in tourism was estimated to have an overall adverse effect on the economy. This adverse effect on the rest of the economy overshadowed the positive benefits of tourism.

Item Type:	Journal Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User:	Stephen Pratt
Date Deposited:	13 Feb 2019 23:26
Last Modified:	13 Feb 2019 23:26
URI:	https://repository.usp.ac.fj/id/eprint/11199

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