An Exploratory Study of Chinese Tourists on Kenya Safari Tours

Suntikul, Wantanee and Tang, Chuanzhong and Pratt, Stephen (2016) An Exploratory Study of Chinese Tourists on Kenya Safari Tours. Journal of China Tourism Research, 12 (2). pp. 232-251. ISSN 1938-8160

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Abstract

ABSTRACTIn 2012, over 40,000 Chinese tourists visited Kenya. Owing to the close cooperative relationship between Kenya and China and the improvement of accessibility, the total number of Chinese visitors is expected to exceed 100,000 by 2016. This paper investigates the profile of Chinese tourists participating in safari tours in Kenya in order to understand who they are, their motivations for going on safaris, their perceptions of the safari experience, and their perception towards wildlife and conservation. The research examines whether the safari experience affects these tourists� attitudes towards wildlife conservation, and whether such changes in perceptions can raise concern for conservation issues among tourists from China. The findings show contradictions between Chinese safari tourists

Item Type:	Journal Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User:	Stephen Pratt
Date Deposited:	13 Feb 2019 23:18
Last Modified:	13 Feb 2019 23:18
URI:	https://repository.usp.ac.fj/id/eprint/11202

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