Can Marine Wildlife Tourism Provide an "Edutaining" Experience?

Pratt, Stephen and Suntikul, Wantanee (2016) Can Marine Wildlife Tourism Provide an "Edutaining" Experience? Journal of Travel and Tourism Marketing, 33 (6). pp. 867-884. ISSN 1054-8408

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Abstract

Marine-based tourism can be both an entertaining and educational experience for tourists – “edutainment”. This research surveys participants of a dolphin watching program in Fiji to assess their motives to participate in dolphin watching. The research also examines the extent to which education and enjoyment of the marine wildlife tourism experience can contribute to intended pro-environmental behavior. The study reveals there is moderate evidence to support the hypothesis. Although the educational aspect of the trip was limited, satisfaction with the experience was high. However, there is an opportunity for increased education and interpretation in the context of the experience.

Item Type:	Journal Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User:	Stephen Pratt
Date Deposited:	14 Feb 2019 00:23
Last Modified:	14 Feb 2019 00:23
URI:	https://repository.usp.ac.fj/id/eprint/11205

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