The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong

Pratt, Stephen and Zeng, Christine YH (2020) The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong. Tourism Economics, 26 (1). pp. 155-178. ISSN 1354-8166

PDF Download (0B)

Abstract

Counterfeiting of fashion brands is a multi-billion dollar industry with an increasing number of goods
being counterfeited. This research takes a demand-side approach to measuring counterfeiting activity among tourists in Hong Kong. Non-deceptive counterfeit purchases by tourists in Hong Kong amount to US$761.32 million per year. Tourists’ decision of whether to purchase counterfeit goods depended on a mix of extrinsic and intrinsic factors including psychometric variables, trip-related characteristics, and sociodemographics. Lowering the prices of genuine goods and explaining the
risks of purchasing counterfeit goods would be the most effective anti-counterfeit measures. However, lowering the price of genuine goods can diminish the brand image of these luxury items.

Item Type:	Journal Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User:	Stephen Pratt
Date Deposited:	22 Apr 2020 04:17
Last Modified:	10 Jun 2020 04:59
URI:	https://repository.usp.ac.fj/id/eprint/12092

Actions (login required)

View Item