Exploring travel envy and social return in domestic travel: a cross - generational analysis

Sharma, Rashmini and Singh, Gurmeet and Pratt, Stephen (2022) Exploring travel envy and social return in domestic travel: a cross - generational analysis. Journal of Travel & Tourism Marketing, 39 (1). pp. 58-72. ISSN 1054-8408

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Abstract

This study examines tourists’ envy and social return from engaging in domestic travel among Millennials and Baby Boomers. A conceptual framework is developed, grounded by social comparison theory. Using a quantitative research design, an online survey instrument was used to collect
data. Results reveal that the relationship between social comparison and travel envy, self-presentation and travel envy, and tourism xenophilia and domestic travel behaviour is stronger for Millennials. However, the relationship between domestic travel behaviour and social return
relationship is stronger for Baby Boomers. The findings contribute to the under-researched area of domestic tourism during an unprecedented global pandemic.

Item Type:	Journal Article
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	School of Business and Management (SBM)
Depositing User:	Gurmeet Singh
Date Deposited:	20 Mar 2022 23:11
Last Modified:	20 Mar 2022 23:11
URI:	https://repository.usp.ac.fj/id/eprint/13316

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