Investigating antecedent constructs affecting potential Australian travellers’ destination image of Fiji amidst the COVID-19 pandemic

Sharma, Shavneet and Woosnam, Kyle M. and Singh, Gurmeet and Stylidis, Dimitrios (2023) Investigating antecedent constructs affecting potential Australian travellers’ destination image of Fiji amidst the COVID-19 pandemic. Asia Pacific Journal of Tourism Research, 27 (12). pp. 1318-1335. ISSN 1094-1665

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Abstract

This study examines six antecedent constructs affecting potential Australian tourists’ destination image of Fiji. Data were collected from 416 respondents and analysed using covariance-based structural equation modelling. Results revealed that five constructs – impressions of Fiji, trust in the Fijian government, crisis management, solidarity, and COVID-19 mitigation practices – were positively associated with respondents’ cognitive and affective destination image formation. Xenophobia also moderates the positive association between cognitive and conative images. These findings contribute theoretically to understanding salient constructs contributing to destination image formation amidst the pandemic. Study insights will be useful to practitioners in developing effective marketing strategies and tourism recovery.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business and Management (SBM)
Depositing User:	Shavneet Sharma
Date Deposited:	10 Mar 2023 03:36
Last Modified:	10 Mar 2023 03:36
URI:	https://repository.usp.ac.fj/id/eprint/13928

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