Luxury yachting in the Fiji Islands: a stakeholders' perspective

Gupta, Vikas and Roy, Hiran (2023) Luxury yachting in the Fiji Islands: a stakeholders' perspective. Worldwide Hospitality and Tourism Themes, 15 (4). pp. 409-421. ISSN 1755-4217

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Abstract

Purpose- This study explored the experiences and perceptions of stakeholders concerning luxury
yachting in the Fiji Islands. It also revealed the facilities provided on luxury yachts, significant
challenges faced by stakeholders in the yachting business, major luxury yacht operators, and the
safety measures in place for the patrons/consumers of luxury yachting.
Design/Methodology/Approach- It employed an exploratory qualitative methodology that
incorporated 16 in-depth semi-structured face-to-face interviews with stakeholders in the luxury
yachting businesses via contact with superyacht agents. The interview participants for this research
were selected based on a non-random sampling technique in the major marinas of the Fiji Islands
(i.e., Port Denarau Marina, Copra Shed Marina, Savu Savu, Royal Suva Yacht club, and Vuda
marina).
Findings- Results revealed that the services/facilities provided on luxury yachts are state-of-theart; however, there is a need to integrate luxury yachting with more personalized, creative, unique,
and innovative experiences. Findings also suggest the need for government funding for the
redevelopment/renovation of some ports and provide skill-based training for yacht employees.
Originality- This study contributes to filling some of the gaps in the luxury yachting literature in
Fiji and sheds light on stakeholders' perceptions of the amenities offered at marinas and ports,
significant challenges in the yachting industry, and safety measures in place for patrons.

Item Type:	Journal Article
Uncontrolled Keywords:	Luxury, Yacht, Fiji Islands
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	School of Business and Management (SBM)
Depositing User:	Vikas Gupta
Date Deposited:	09 Aug 2023 03:29
Last Modified:	09 Aug 2023 03:29
URI:	https://repository.usp.ac.fj/id/eprint/14095

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