Amd, Micah (2023) Disentangling affect from self-esteem using subliminal conditioning. Behavioral Processes, NA . pp. 1-9. ISSN NA
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Abstract
Across three experiments, participants underwent conditioning sequences where the self-referential term I AM (Conditioned Stimulus, or CS+) or a scrambled counterpart M IA (CS-) was paired with either neutral (Unconditioned Stimulus, or US-) or positive attributes (US+). CS and US were presented under subliminal and/or visible conditions. A normalized indicator of affective shift and an explicit self-esteem measure were deployed as outcome measures. In Experiment 1 (N = 60), subliminal CS+ followed by visible US+ produced a significant affective shift only. Experiment 2 (N = 59) presented CS and US under subliminal conditions, which did not influence either outcome measure. In Experiment 3 (N = 60), visible CS appeared with visible US, which resulted in a significant effect on explicit self-esteem only. These findings highlight the central roles of CS and/or US visibility towards influencing reported affect and self-esteem. We theorize that configural components of subliminally presented stimuli can become perceptually encoded and influence self-related affect non-consciously.
| Item Type: | Journal Article |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | School of Law and Social Sciences (SoLaSS) |
| Depositing User: | Micah Ahmad |
| Date Deposited: | 29 Jan 2024 22:07 |
| Last Modified: | 21 Feb 2024 22:42 |
| URI: | https://repository.usp.ac.fj/id/eprint/14299 |
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