Gupta, Vikas (2023) Internally Funded Research Project Report On Examining The Antecedents of Luxury Yacht Patron’s Willingness to Pay A Price Premium In Fiji Islands. [Collaborative Research] (Unpublished)
Preview |
PDF
Download (1MB) | Preview |
Abstract
This research project assessed the impact of individualistic and interpersonal effects on the
patronage of luxury yachts, along with the variables that affect luxury yacht patrons' willingness
to pay a price premium (WTPP) in the Fiji Islands. It also examined the extent of conspicuous
consumption behaviours related to luxury yachting, and using a theoretical framework, the
impacts of the representative measure of luxury yacht patronage are described. Author collected
data from 212 luxury yacht patrons in the Fiji Islands, which was assessed through structural
equation modelling. Results revealed that snob, hedonic, and bandwagon effects significantly
influenced esteem-based luxury yachting. Though prior luxury yachting knowledge was found to
impact the patrons’ WTPP significantly; however, there is an insignificant influence of luxury
yachting involvement. The study findings may support the idea in leisure research that owning a
luxury yacht is comparable to purchasing a “luxury item”. The following are the major goals of this
research: (a) to identify and analyse the effect of materialistic behaviours on luxury yachting; (b)
to discuss the impact of interpersonal and individual impacts on the clients of luxury Yacht in Fiji
Islands; (c) to examine the effect of prior yachting knowledge and involvement with yachting in
predicting the luxury yachting behaviour of the patrons, and (d) to evaluate the effectiveness of
the proposed research model in analyzing the consumers’ WTPP for luxury yachting experience
in Fiji Islands.
| Item Type: | Collaborative Research |
|---|---|
| Additional Information: | This Research project was a part of internally funded research project with Grant Number- SBM_SRC 03/2022/2.1.2 |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | School of Business and Management (SBM) |
| Depositing User: | Vikas Gupta |
| Date Deposited: | 01 Feb 2024 02:37 |
| Last Modified: | 01 Feb 2024 02:37 |
| URI: | https://repository.usp.ac.fj/id/eprint/14351 |
Actions (login required)
 |
View Item |