Singh, Gurmeet and Sharma, Shavneet (2023) Virtual fashion, real impact: examining the relationship between in - game sustainable fashion and real - world behaviour. [Conference Proceedings]
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Abstract
This research investigates the influence of in-game sustainable fashion on real-world sustainable behaviour, exploring the role of gamer interactions, cognitive absorption, in-game selfexpression, and psychological ownership in shaping attitudes and purchasing intentions towards real-world sustainable fashion.
| Item Type: | Conference Proceedings |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | School of Business and Management (SBM) |
| Depositing User: | Shavneet Sharma |
| Date Deposited: | 18 Jan 2024 21:55 |
| Last Modified: | 18 Jan 2024 21:55 |
| URI: | https://repository.usp.ac.fj/id/eprint/14364 |
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