Food authenticity, culture, and tourism: analysing the dimensions of local gastronomic image among foreign tourists in Fiji

Gupta, Vikas and Sharma, Karishma (2024) Food authenticity, culture, and tourism: analysing the dimensions of local gastronomic image among foreign tourists in Fiji. British Food Journal, 126 (12). pp. 4124-4146. ISSN 0007-070X

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Abstract

Purpose – This research aims to assess the dimensions of local gastronomic image by identifying the vital
gastronomic image traits utilised by foreign tourists for their evaluation of local foods while investigating any
perceived disparities in the gastronomic image among Eastern and Western tourists.
Design/methodology/approach – It combined mixed-methods research involving 17 in-depth interviews
with restaurant stakeholders in Fiji and analysis ofresponses from 221 foreign tourists using multivariate and
descriptive statistical methodologies. A total of 25 local gastronomic image traits were assessed to understand
tourists’ perceptions, which were further refined into foundational constructs through exploratory factor
analysis.
Findings – Results highlighted that dishes like Kokoda, Palusami and Lovo are top favourites among both
Eastern and Western tourists due to their less spicy nature. Findings also revealed that tourists positively
evaluated four cognitive/perceptual dimensions of local gastronomic image: taste and freshness, culture and
food authenticity, emotional food image, and quality and price value. Among all constructs, “freshness and
taste” most significantly impacted foreign tourists’ satisfaction with their gourmet/culinary experiences, while
“digestibility and nutritional value” showed the least value.
Originality/value – This research contributes to understanding how a destination’s gastronomic image
influences tourists’ perceptions and how it can be effectively utilised to showcase the cultural uniqueness of
destinations like Fiji.

Item Type:	Journal Article
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology
Divisions:	School of Business and Management (SBM)
Depositing User:	Vikas Gupta
Date Deposited:	20 Jan 2025 23:47
Last Modified:	20 Jan 2025 23:47
URI:	https://repository.usp.ac.fj/id/eprint/14621

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