Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs

Sharma, Shavneet and Singh, Gurmeet and Lim, Weng M. and Ali, Asif and Singh, Rabinder (2025) Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs. Journal of Innovation and Entrepreneurship, 14 (6). NA. ISSN 2192-5372

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Abstract

The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses in the digital age. However, there remains a lack of understanding regarding how small and medium enterprises (SMEs) perceive the Metaverse. This study aims to bridge this gap by investigating the factors driving Metaverse adoption, using task-technology fit theory, social capital theory, and social cognitive theory. By analyzing data from 264 SMEs in Fiji, it was revealed that task-technology compatibility and social factors significantly influence the intention to adopt the Metaverse. Additionally, self-efficacy is critical in determining the performance outcomes associated with eventual adoption. These findings offer valuable insights for SMEs, policymakers, and platform developers in the post-pandemic landscape. Additionally, they support inclusive growth and partnerships for small island developing states like Fiji, contributing to the United Nations’ Sustainable Development Goals.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	School of Business and Management (SBM)
Depositing User:	Gurmeet Singh
Date Deposited:	30 Jan 2025 03:49
Last Modified:	30 Jan 2025 03:49
URI:	https://repository.usp.ac.fj/id/eprint/14777

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