Natural soundscapes and satisfaction: unpacking the affective and cognitive drivers of tourist loyalty in nature-based tourist destinations

Gupta, Vikas and Matatolu, Ilisapeci (2025) Natural soundscapes and satisfaction: unpacking the affective and cognitive drivers of tourist loyalty in nature-based tourist destinations. Journal of Ecotourism, NIL (NIL). 00-00. ISSN 1472-4049

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Abstract

This study examines the influence of natural soundscapes on tourist satisfaction and loyalty at nature-based tourist attractions (NBTAs). By examining the causal relationships between tourists’ attitudes toward natural soundscapes, cognitive and affective image, loyalty and satisfaction, the study highlights the importance of auditory elements in developing stronger tourist connections to natural environments. Using a mixed methods approach, interviews with the stakeholders are directed to refine the measurement variables, followed by quantitative data collection from 359 foreign tourists visiting NBTAs across Fiji utilizing convenience sampling. To explore the influence of perceived tourist attitude and affective & cognitive image of soundscapes on tourist loyalty & satisfaction, the data was analyzed utilizing Structural Equation Modelling. Results revealed that perceived tourist attitudes towards natural soundscapes significantly influence cognitive and affective images, further influencing tourist loyalty. Satisfaction also mediated the association between loyalty and cognitive image. Furthermore, findings uncover that although emotional engagement with natural soundscapes is vital in developing loyalty, cognitive perceptions alone are insufficient to drive satisfaction. It also provides insightful information for the tourism industry, emphasizing the need to develop emotionally attractive, immersive experiences and promote positive perceptions about natural soundscapes to enhance visitor satisfaction and loyalty.

Item Type:	Journal Article
Uncontrolled Keywords:	Natural soundscapes; Fiji Islands; attitude; satisfaction; mediation
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	School of Business and Management (SBM)
Depositing User:	Vikas Gupta
Date Deposited:	20 Jul 2025 21:45
Last Modified:	20 Jul 2025 21:45
URI:	https://repository.usp.ac.fj/id/eprint/15020

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