Technology and marketing capabilities in a developing economic context: assessing the resource - based view within a boundary condition

Neill, S. and Singh, Gurmeet and Pathak, Raghuvar D. (2014) Technology and marketing capabilities in a developing economic context: assessing the resource - based view within a boundary condition. International Journal of Business and Economics, 13 (1). pp. 75-92. ISSN 1607-0704

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Abstract

While prior research confirms a positive relationship between organizational capabilities and performance in more developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a highly constrained economic context. Additionally, this research examines how managerial thinking and action influences the development of technology and marketing capabilities, which has received limited investigation in any economic context. Data were gathered by surveying managers in Fiji, Samoa, and Tonga, representing isolated economies with underdeveloped product markets. Results confirm the capability-performance relationship and also support the positive influence of entrepreneurial and learning orientations on technology and marketing capability development.

Item Type:	Journal Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User:	Gurmeet Singh
Date Deposited:	22 Dec 2014 03:04
Last Modified:	12 May 2016 00:25
URI:	https://repository.usp.ac.fj/id/eprint/7858

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