Liligeto, Rejieli and Singh, Gurmeet and Naz, Rafia (2014) Factors influencing Consumer Perception (CP) towards TV and newspaper advertising. Journal of Pacific Studies, 34 (2). pp. 63-86. ISSN 1011-3029
Preview |
PDF
- Accepted Version
Download (1MB) | Preview |
Abstract
This study identifies three factors namely: advertising media; economic and social factors and personal characteristics; that impact customer perception (CP) towards TV and newspaper advertising. While the extent of impact tends to vary, it is not possible to single out the factors.
Needless to say, of all the factors identified to have influenced Fiji consumers’ perception towards TV and newspaper advertising, only education of consumers stands out as a predominant variable.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Business and Economics (FBE) > School of Management and Public Administration |
| Depositing User: | Generic Account |
| Date Deposited: | 24 Feb 2015 05:02 |
| Last Modified: | 10 May 2016 23:16 |
| URI: | https://repository.usp.ac.fj/id/eprint/7951 |
Actions (login required)
 |
View Item |