Political Social Media Campaigning In Fiji's 2014 Elections

Tarai, Jope V. and Kant, Romitesh and Finau, Glen and Titifanue, Jason (2015) Political Social Media Campaigning In Fiji's 2014 Elections. Journal of Pacific Studies, 35 (2). pp. 89-114. ISSN 1011-3029

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Abstract

This research explores the contemporary phenomenon of online political campaigning in the 2014 Fiji
Elections. With increasing Internet and mobile penetration, Fijian citizens, especially youths, have
become more Internet savvy. Fiji’s youth represents 47% of Fiji’s voting population and some argue
that securing the youth vote may have held the key to winning the 2014 Fiji elections. Candidates
therefore had begun employing social media to appeal to the younger demographic. This research
examines this emerging new trend by analysing the Facebook pages of candidates and parties vying
for a seat in Fiji’s 2014

Item Type:	Journal Article
Subjects:	J Political Science > JA Political science (General)
Divisions:	Faculty of Business and Economics (FBE) > School of Accounting and Finance Faculty of Business and Economics (FBE) > School of Government, Development and International Affairs
Depositing User:	Jope Tarai
Date Deposited:	03 Oct 2016 00:57
Last Modified:	13 Oct 2016 21:54
URI:	https://repository.usp.ac.fj/id/eprint/8565

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